Trae Young Vol. 1
The first signature collection designed for Trae Young, inspired by his nickname and demeanor on-court: Ice Trae
Apparel Design: Kate Troedsson • Footwear Design: Jalal Enayah • Color Design: Natasha Salter • Graphic Design: Leah Provo
INSPIRATION
ATHLETE INSIGHTS
It was important that Trae’s first collection be authentic and born from culture. He emphasized that wearability and accessibility for the kid is important to him. We used as many insights about his playing style and personal aesthetic as possible during the design phase. We built upon his nickname, Ice Trae, to define an aesthetic that is expressive of his cool nature.
DESIGN INSIGHTS
Inspired by ice cold elements, we looked to outdoor mountaineering to inform iconic color blocking shapes, high visibility color accents, and woven materials. We created an aesthetic that was fluid between the court, both indoor and outdoor, and the travel it takes to get there, year round. At the core, this collection is rooted in basketball DNA through color, materials, and fit.
FROM CONCEPT TO MAGAZINE COVER
There are countless filters by which a single design or whole collection can be viewed through. It feels like a rarity to see these designs make it to Slam magazine, and to market, in their full originality.
DESIGN SKETCHES
ECOMM
